Deliverables:
Logo Refresh, Identity System, Color Palette,
Typography Selection, Brand Applications
Software:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Logo Refresh, Identity System, Color Palette,
Typography Selection, Brand Applications
Software:
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
• Overview
Kosmos Accounting Services approached this project with an existing identity that centered around the KAS initials and a framing device that helped establish visual recognition. While the original logo provided a foundation for the brand, it lacked the clarity, consistency, and professional presence needed for use across modern print and digital applications.
• Design Challenge
The goal of the redesign was to modernize the identity while preserving the most recognizable aspects of the original logo. Rather than starting from scratch, the challenge was to retain the established KAS monogram and framing concept while creating a more cohesive, scalable, and professional visual system.
• Solution
The redesigned logo transforms the original framing element into an integrated part of the monogram itself, with the K interacting directly with the surrounding structure. This creates a stronger connection between the symbol and the brand name while improving visual balance and memorability.
A refined color palette of deep green and charcoal gray was selected to convey trust, stability, and professionalism. Condensed typography was chosen to reinforce the structured and organized nature of the accounting industry while maintaining excellent legibility across both print and digital media.
The final identity system includes a primary logo, secondary stacked logo, and standalone monogram, providing flexibility for a wide range of applications including stationery, marketing materials, digital platforms, and branded collateral.
• Result
The refreshed identity maintains continuity with the original brand while presenting a more polished, contemporary, and professional image. By preserving key visual elements and improving their execution, the redesign strengthens brand recognition and creates a versatile system capable of supporting future business growth.
